TVS Motor

TVS Motor acquires iconic British bike maker Norton.

Spread the love

In the obscurity of COVID-19 pandemic, there is encouraging news for the Indian auto industry. Hosur-based two-wheeler giant TVS Motor has sent out a release confirming its acquisition of the iconic motorcycle brand. TVS Motor Company’s Singapore based subsidiary TVS Motor Singapore Pte. Ltd has acquired Norton Motorcycles at the cost of GBP16 million (Rs 153.12 crores). The deal included the acquisition of the brand Norton along with other associated brands.

The original company was formed by James Lansdowne Norton  at 320, Bradford Street, Birmingham in 1898. In 1902 Norton began building motorcycles with French and Swiss engines. Norton has popular series of bikes sold under Commando and Dominator names.

TVS hasn’t shared its plan for Norton Motorcycles in the Indian market. The British brand was already on sale in India via MotoRoyale. In fact, it had plans to locally assemble the Norton Atlas 650 in India.

As for TVS, acquiring Norton gives them a foray into the classic bike segment, dominated by Royal Enfield, another British marquee now owned by an Indian company.

TVS Motor

Sudarshan Venu, Joint Managing Director, TVS Motor Company has mentioned that the brand plans to “retain its distinctive identity with dedicated and specific business plans”. Also, TVS could utilize Norton’s multi-cylinder tech to tap into the mid-capacity performance segment.



Gravton Quanta Gravton Quanta is first all-new electric bike rather a moped from Hyderabad-based startup EV brand. It’s introductory Price
electric two wheeler
Revolt Intelicorp receives 150 Crore Gurgaon-headquartered Revolt Intelicorp has raised Rs 150 crore from Rattan India Enterprises, which the company
Newron a masterpiece In absolute silence, the Newron EV-1 motorcycle lets you revel in the open road. With nearly 300
Savik Savik Australia’s first high-performance electric road bike - designed and built in Australia for passionate motorcyclists who care about
Mantis electric motorcycle
Mantis electric motorcycle ORXA Energies, founded in August 2015 by Dr Prajwal Sabnis and Ranjita Ravi. Mantis electric motorcycle is
Kalk INK
About CAKE -Kalk INK The Cake is Swedish manufacturer of lightweight electric off-road performance motorcycle. The launche of  this off-road
Mankame EP1
Mankame EP1 Automotive is a Hubli (Karnataka state) based tech start-up. Most electric motorcycles in the Indian market claim do
Blacksmith B3
Blacksmith B3 is a Chennai based start-up with a key objective of creating and facilitating electric mobility in the country.
Blacksmith b2
About Blacksmith Blacksmith is a Chennai based start-up with a key objective of creating and facilitating electric mobility in the
Sarolea MNX7
Sarolea MNX7 is the one which is indeed to produce unique and modernized motorcycles. At this time it came up

Revolt RV 400 Booking Open On Amazon

Fulley electric Dirt bike for for sale

Follow us on Instagram – questev_official

Follow us on Facebook – Facebook questev

0 0 votes
Article Rating
Notify of
1 Comment
Newest Most Voted
Inline Feedbacks
View all comments
1 year ago

Good news for indian automotive industry